Sunday, July 13, 2008

Biz...

It was the usual shortened weekend with me working on Saturday, had lot of mundane work for Sunday (getting the bike serviced, laundry bla bla bla) Evening met up with Rakesh (aka rocky, he still is the good old rocky) and we went to CCD (Am tired of going to ccd and barista and that coffee shop in kormangla with all the board games, I keep forgetting the name) Caught up after a long time paid some two hundred odd for some 1 hour of sitting space, bad music and ok coffee) Neither me nor he bat an eyelid when giving out those 2 printouts of the Father of our Nation ( no puns or offence intended ) Now to cut all the bakad while coming back our bike's tyre went flat and with some luck we got hold of a roadside mechanic and got the tube replaced (no other choice our bike mistry was not in a mood to mend the tube) All said and done when he asked for 50 bucks as labor charge for his work we did not agree, haggled and paid him twenty)Some points to ponder over :
1)What is the exact net worth for his work? It was 10 in the night, he had to slog hard to procure the new tube (though I definitely feel that it is not original), had to leave his dinner in the middle.
2) Could he not have charged us more if his shop was little more polished, his manners more courteous and sophisticated.

We did not mind paying 200 bucks in coffee day but 50 to him was a strict no no. The difference that I see is of service. CCD served coffee but more than that it sold a service (comfortable sitting, music, smiling staff, fancy lights etc etc) an experience of enjoying that coffee. On the other hand our dear old Hamid (that’s the mechanic's name) did sell the tube to me but in terms of service he sold nothing (did not leverage on the fact that it was late in the night and I did not have too many options near by, always wore that rough look and that stiff upper lip would give any brit a run for his money, no smooth talk and the appearance of his shop did not give much confidence either). There is not much in terms of money that these roadside mechanics and pan shops need to invest but a lot more on the service front. Our dear old leaders of the left who spend much time shouting slogans against MNC's and globalization can maybe give a thought to this and impart the necessary lessons to the poor. This would help them survive and prosper something that no amount of subsidy can. Entrepreneurship is not just about iims and dotcoms; it’s about the common man. What i am afraid of is without the right skill set our dear Hamid will not be able to survive for long. Ten years from now that kind of shop will not be able to exist because some smart operator will come and start selling the service instead of just the tube and people will go all out and give him an extra buck just because he gives you a wide welcome smile, looks neat, looks respectable, genuine and is certified. Cynics may say that’s not possible, I just have one question for them how many of them would have predicted that we will not mind giving 100 bucks for a cup of coffee 10 years ago?

7 comments:

Rakesh MS said...

I would like to add that hamid in his early 20s ..looked destined to lead his life this way.. he didnt want to improve his life... he wanted to starve to death ...looked fusrated with his life... dude i got no sympathy for him...

left or no left.. only u can change the way you want to live!!!

Mihir said...

Yes buddy,thats right i completely agree with you and Mr Rudyard Kipling when he said :
"If you can fill the unforgiving minute
With sixty seconds' worth of distance run --
Yours is the Earth and everything that's in it,
And -- which is more -- you'll be a Man, my son!"

Sympathy,nopes i too dont share that but empathy that i do.All of us live in a society and sign an invisible social contract with the society at large.And thus have some social responsibility...

Ruchi said...

CCD served coffee but more than that it sold a service

Exactly.. Most of us go there not to enjoy the coffee.. But to make use of the ambience to meet friends,chat up etc.. And hence we dont seem haggle over the insanely expensive stuff..

Guess its all abt marketing.. Hamid didnt know how to market his stuff :)

Mihir said...

Ya rite ruch "Hamid didnt know how to market his stuff " :)

U will remain u...

Ruchi said...

@mihir :p Okay! Dats not quite what i wanted it to sound like.. But u did get what i actually meant.. right :D

Sivakumar T said...

Man. You were an MBA material long time back!

Liked the analysis of yours.

Mihir said...

@Sivakumar

Thanks dude...